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Meet Erin Binns Consulting
Our Dedication
Erin Binns Consulting partners with hospitality organizations to help sales teams work with greater clarity, confidence, and consistency.
With a foundation in luxury hotel sales and years of entrepreneurial experience, her work is rooted in real-world hospitality and sales environments, not theory. Erin helps teams simplify how they work, strengthen client relationships, and perform at a high level in fast-paced, high-expectation settings.
The result?
Sales teams that feel focused, confident, and equipped to deliver exceptional experiences that drive long-term revenue.

Specialized Services
High-Impact Workshops
Clarity & Confidence for Hospitality Teams
Our workshops are designed specifically for hospitality sales teams. They simplify how your team works, strengthen sales confidence, and equip staff with actionable strategies they can apply immediately, improving client relationships, driving revenue, and reducing overwhelm.
Relationship-Driven Sales
Building Trust That Drives Revenue
We help teams implement simple, repeatable strategies to cultivate lasting client relationships. By prioritizing trust and service, your sales team can win more repeat business and referrals while maintaining high service standards.
Operational Simplicity
Streamlined Workflows & Consistent Execution
We guide teams in creating clarity and simplicity in their daily operations. From prioritizing revenue-generating activities to optimizing team workflows, our approach ensures your team works efficiently without sacrificing performance or guest experience.
One on One Coaching
Personalized Performance & Leadership Growth
Through one-on-one coaching, we support sales professionals and leaders in developing confidence, refining their sales approach, and making decisions that positively impact revenue and client experience. Coaching is tailored to your unique challenges and goals, ensuring measurable results.
Erin Binns Insights

89%
of sales professionals report feeling burned out, with many working long hours just to keep up.
Today’s hospitality sales teams are facing a silent crisis: the work is heavier, the pressure is relentless, and the toll is real.
Is your team in constant reaction mode? The hospitality industry is an incredible one and I feel thankful I was a part of the amazing teams but I also know that it comes along with high pressures to perform and often times there is competing priorities.
There are confidence gaps in teams and in sales conversations which lead to a lack of targets being met.
This is where I come in with customized trainings and workshops to help your teams achieve their goals without burnout.
Not just another training course
1
I've been in your world
After 17 years in luxury hotels and 10 years of building my own business I understand the pace, the pressure, and the importance of sales, service and achieving financial targets... because I've lived it.
2
Tailored Solutions
No complicated systems or generic training. We help teams strip away what isn’t working and focus on what actually moves the needle.
3
Build confidence, not scripts.
Sales success comes from confident conversations, not memorized lines. We help teams lead client interactions with clarity and authority.
4
Prioritize relationships
Revenue follows trust. We help teams strengthen relationships that lead to repeat business and long-term value.
5
Practical and execution-focused
Every workshop and engagement is designed to be applied immediately, so teams leave knowing exactly what to do next.

Let’s make this simpler than you think. Erin
