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Hi, I'm Erin Binns

I help hospitality sales teams and entrepreneurs design and implement practical strategies that improve performance, reduce overwhelm, and exceed sales targets.

Meet Erin Binns Consulting

Our Dedication

Erin Binns Consulting partners with hospitality organizations to help sales teams work with greater clarity, confidence, and consistency.

With a foundation in luxury hotel sales and years of entrepreneurial experience, her work is rooted in real-world hospitality and sales environments, not theory. Erin helps teams simplify how they work, strengthen client relationships, and perform at a high level in fast-paced, high-expectation settings.

The result?


Sales teams that feel focused, confident, and equipped to deliver exceptional experiences that drive long-term revenue.

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Specialized Services

High-Impact Workshops

Clarity & Confidence for Hospitality Teams

Our workshops are designed specifically for hospitality sales teams. They simplify how your team works, strengthen sales confidence, and equip staff with actionable strategies they can apply immediately, improving client relationships, driving revenue, and reducing overwhelm.

Relationship-Driven Sales

Building Trust That Drives Revenue

We help teams implement simple, repeatable strategies to cultivate lasting client relationships. By prioritizing trust and service, your sales team can win more repeat business and referrals while maintaining high service standards.

Operational Simplicity 

Streamlined Workflows & Consistent Execution

We guide teams in creating clarity and simplicity in their daily operations. From prioritizing revenue-generating activities to optimizing team workflows, our approach ensures your team works efficiently without sacrificing performance or guest experience.

One on One Coaching

Personalized Performance & Leadership Growth

Through one-on-one coaching, we support sales professionals and leaders in developing confidence, refining their sales approach, and making decisions that positively impact revenue and client experience. Coaching is tailored to your unique challenges and goals, ensuring measurable results.

Erin Binns Insights

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89%

of sales professionals report feeling burned out, with many working long hours just to keep up.

Today’s hospitality sales teams are facing a silent crisis: the work is heavier, the pressure is relentless, and the toll is real.

Is your team in constant reaction mode?  The hospitality industry is an incredible one and I feel thankful I was a part of the amazing teams but I also know that it comes along with high pressures to perform and often times there is competing priorities.  

There are confidence gaps in teams and in sales conversations which lead to a lack of targets being met.  

This is where I come in with customized trainings and workshops to help your teams achieve their goals without burnout.

Not just another training course

1

I've been in your world

After 17 years in luxury hotels and 10 years of building my own business I understand the pace, the pressure, and the importance of sales, service and achieving financial targets... because I've lived it.

2

Tailored Solutions

No complicated systems or generic training. We help teams strip away what isn’t working and focus on what actually moves the needle.

3

Build confidence, not scripts.

Sales success comes from confident conversations, not memorized lines. We help teams lead client interactions with clarity and authority.

4

Prioritize relationships

Revenue follows trust. We help teams strengthen relationships that lead to repeat business and long-term value.

5

Practical and execution-focused

Every workshop and engagement is designed to be applied immediately, so teams leave knowing exactly what to do next.

Erin is super organized with great attention to detail and she listens. Really listens

Erin is super organized with great attention to detail and she listens. Really listens. If you know what you want and you are organized on your end, she can help you create a clear path to action. Working with Erin was amazing! Really there is no better word. It feels good to be taking the ideas that I have been gathering from various business books about what I should be doing and actually just start doing them!

Laroux Peoples

Contact Us

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Let’s make this simpler than you think. Erin

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